After 20 years in agencies, I've seen brilliant work and genuine talent. But when 55% of clients are ready to walk within six months, something's broken. Here's what's really happening with agency overhead costs, and the alternatives that might actually work better for your business.

After nearly two decades in creative agencies, I've learnt something the industry doesn't like to talk about: freelancers are often the real creative firepower. Here's how smart businesses are maximising their creative investment.

Maybe instead of spending so much time worrying about the future that hasn't happened, we should spend more time learning from the past. Because advertising back then sure as hell sounded like “the most fun you can have with your clothes on”.

Just like when everyone thought they could be a designer when PCs landed (and design tools stopped costing more than a small car), a photographer when the iPhone got portrait mode, and Hemingway because Grammarly could fix their spelling, with AI what’s actually going to happen is the gap gets wider.

Why aren’t we an ad loving nation? Maybe it’s because the advertising industry once asked for permission to interrupt with something worth watching. Now it demands attention without offering value in return.