The next time someone mentions "best practice," ask yourself, do you want to be the best at being average? Or do you want to be the only one doing what you do?

Because there's no best practice for being unforgettable.

We started the Pitch Collective with a simple belief: great creative thinking shouldn't be available only to those with the biggest budgets.

Why aren’t we an ad loving nation? Maybe it’s because the advertising industry once asked for permission to interrupt with something worth watching. Now it demands attention without offering value in return.