Turning industry challenges into client advantages.
Founded by Ben Growns, a globally awarded creative director and copywriter with almost 20 years of experience, the idea of a creative collective was borne from the observation that the traditional creative agency model often relies on freelance creatives, yet due to the fickle nature of the industry, and ever-tightening budgets, their skills are often under-utilised and undervalued.
By forming a creative collective of freelancers, including creative directors, copywriters, art directors, designers, digital, account service, finished artists, and others working together, Ben recognised they could collectively win, create and deliver traditional advertising and marketing services, without the agency overheads, and with the flexibility, and scalability only freelancers can provide.
We’re a collective of industry veterans and bright new talent, working together as one. We believe…
Ownership creates excellence
As freelancers, our creatives work for themselves as much as for you, so they are fully invested in ensuring the best possible outcome for every project.
Great work, with heart.
Collaboration amplifies creativity
Great creative outcomes rarely happen in a vacuum. Many in the collective have worked together on numerous projects over many years; we know how each other thinks and how to make it even better. And we know others who do too.
No roadblocks, no excuses
A true collective only works when we’re all in it together, so we make sure our clients work directly with creatives, ensuring tighter briefs and better results.
The power of creativity is for all
Big thinking shouldn’t be reserved just for those with the biggest budgets. The team working on your project is the team that will always work on it, and they come with plenty of experience and support.
Our collective experience.
While we work with a broad network of freelance strategic and creative experts, bringing in the best minds for each brief, we do have an incredible core collective of strategists, writers and art directors, designers and digital experts. Together, that group has been recognised at every major award show, including:
3 x Cannes (shortlists) + 1 x Cannes Lion / 1 x D&AD / 1 x One Show / 1 x CLIO / 1 x LIA / 2 x New York Festivals / 2 x Spikes + 1 x Spikes Asia / 1 x AdFest / 1 x Communication Arts / 1 x Webbies / 1 x Asia Effies / 3 x AWARD / 4 x MADC (Melbourne Advertising & Design Club) / 1 x Caxton / 4 x SIREN / 1 x Singapore Creative Circle Awards / 5 x Summit International / 1 x ADMA / 1 x AMI / 1 x APMA / 2 x AGDA / 5 x KAMFAN / 1 x United Nations (UNDPI) / 2 x US Globals / 1 x CAANZ / 1 x Folio / 1 x Locus / 1 x Australian Olympic Committee
Get in contact with us if you’d like to know more about our collective, or to put together the right collective for your brief.